Changing a passive webinar to an active virtual seminar
Make sure you communicate to your attendees in advance (and as a part of the event marketing) that this is a higher value, active participation seminar and not a watch out of the corner of your eye webinar.
You’re going to meet peers in the industry and actively engage in the learning.
Handling the flow of people coming in:
- board with instructions
- Greeter
Decide where you want people sitting? Randomly? The table with the fewest people? Assign them a table?
Up front networking & settling in time
Content sharing part 1
Table readouts
Wrap-up
Assuming your goal with a webinar is to both educate your attendees and to generate business opportunities for your company, the key is engaging with attendees in an active manner.
Give the speakers/hosts/facilitators time to walk around to various tables and get into the discussions
Have Enough people from your team present to be table facilitators
Do a post survey — on your way out... and that you’ll email a resource afterwards
How to handle audience questions about the presentation or material?